Step Into (2012)

Step Into / Uskoči collaborative project explores making-space by challenging the relationship between architecture and fashion design, and aims at promoting Serbian architects, fashion designers and photographers of the younger generation.

A series of projections took place across the wider area of Central Belgrade (inner gardens and courtyards). The projected imagery was selected from various designs by young architects. Once the projected images of spaces overlapped with the spaces which they were being projected upon, a new imaginary spatial setting was created. This imaginary setting was intended to provoke a response from a fashion designer to pose their models in a manner they saw it and to create entirely new aesthetic and conceptual relations.

Step Into won an award for the best project at the 100% Future Serbia program of Belgrade Design Week 2012.

Participants:

Architects: Aleksandar Ristović, Aleksandar Hrib, Edin Omanović, Itana Tomić, Iva Čukić, Ivana Popović, Ivko Rakić, Jelena Pančevac, Marija Miković, Miloš Mirosavić, Nebojša Stevanović, Nikola Andonov, Pavle Stamenović, Poligon, Žarko Uzelac

Fashion designers: Aleksandra Žiravac, DEERSPOTTER, Flora Goticcelli, Ivan Ivanović, Ivana Stojanović, Milan Zejak, Monika Ratković, Ivana Stojanović, Sandra Lalović, Senka Kljakić, Zorica Stojanović

Photographers: Andreja Mirić, Andrija Rančić, Branko Starčević, Dejana Batalović, Jelena Kostić, Jovana Ćetković, Marko Arsić, Milica Kolarić, Nemanja Maraš, Tina Marić

TEAM:
Project leader :
Danica Karaičić
contact:  floragoticcelli@gmail.com
Project coordinators:
Marija Cvetinović
contact:  marija0cvetinovic@gmail.com
Marko Todorović
contact: henagon@gmail.com
Technical support:
Projekat Kulturbanizacije” Inicijativa za Urbane Studije i Urbani Razvoj
contact: projekat.kulturbanizacije@gmail.com

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